Tag: SEO company

Do you have a website of your company but it is not visible on the search result list? It becomes pointless when you are getting listed below in the search engine because no one scrolls down after the first few pages for the desired requirements. Then give a thought for hiring a reliable and professional SEO Company in India for the local website needs.

Search Engine Optimization has always been the backbone of an online business. The service provided in India by the SEO company is mainly for the local SEO needs. The search process remains the same as the search for a global SEO company. In fact, the process that is followed in selecting the company like conducting the research, total experience, looking over the testimonials or reviews and finally having a face to face conversation are same.

The aim of a local SEO is to promote a business among the local audiences at the local level. The name of the locality is included with the main keyword to search the local websites.

The SEO firm in India have many benefits that are stuffed for the local entrepreneurs to attract the attention of the local customers. This helps to expand the customer base for online and offline transactions.   The service is customized according to the preferences of the target group.

Keyword plays a significant role in conducting a search. Selection of appropriate word requires correct acumen and competitor analysis without which the words won’t match with the business theme.  The search engine optimization emphasizes on the quality of the content and design. Keep a track whether the firm is using industry standard or using advanced technology or not.

Today, most of the standard SEO firm is well equipped with the trained professional personnel. Proper SEO service will not only help to boost your lead generation from the website but also will increase the profit margin. Initiatives are taken to optimize on-page and off-page practices to achieve top rank in search. With the SEO Company in India, you can get a quantum of visitors to the website at an affordable budget.

Search engine technology was introduced in the 90’s and has absorbed digital marketing practices over the last two decades. 2015 has been a booming year for the SEO industry worldwide. We experienced the long-awaited Mobilegeddon update that penalized websites lagging behind in the mobile responsive area, and a dozen or so other trivial updates from Google as well. Now, here are the latest trends to watch in 2016-17.

• Social Content will Gain Importance: In the coming years, SEO responsive content from social media such as Twitter, Facebook, and LinkedIn will get more value on the SERPs. Already, 76% of the SEO service companies use social media to maintain and boost Search Engine Optimisation, according to a report published at Impactbnd.com. In 2016-17, marketers will do anything likely to make their Facebook posts or Tweets rank higher on the SERPs.
• Mobile takes the Throne: While launching Mobilegeddon in 2015, the largest search engine on the world encouraged websites to be mobile-responsive, and will soon necessitate that websites are mobile-optimized. Mobile searches replaced desktop enquiries for the first time ever this year, furthermore, mobile will surpass desktop as the prime advertising platform for any kind of businesses in 2016-17, as SEO management companies identify the significance of connecting with clients wherever they are.
• Videos will still Rule the Web: Good news for SEO companies in India! According to the report of Marketing Land, videos make for 62% of all Google searches across the globe. So, why not grasp this chance to come into view on the first page of search engine results by counting an engaging video in your content? A professional SEO company will surely think about that. More to the point, videos dig up 50 times enhanced organic page ranks and 41% higher click through rates.
• Interactive Content will be on Focus: Making a deliberate and steady impact in the B2B space, the interactive content is a standard of brand engagement that is personal, memorable, and experiential. Online assessments, quizzes and audits are strategies that coalesce large data with customized experiences, and confront one-on-one conversations with potential clients.
• Increasing Importance of Local SEO: This tendency is simply going stronger over the years. Local SEO will expect to gain a solid position in the coming years, according to Entrepreneur.com. The Searchengineland says Local search leads 50% of mobile visitors to visit stores within a 24 hrs. Besides, over 60% consumers have used local information in ads. Your register in the local pages can add to consumer engagement with the business and the ranking too.

Although trends keep on evolving, but this is expected that these 5 SEO trends are likely to rule the web in 2016-2017. Whereas some of them will become died out, some will grow forward and outlast the rest.