Month: April 2016

Search engine technology was introduced in the 90’s and has absorbed digital marketing practices over the last two decades. 2015 has been a booming year for the SEO industry worldwide. We experienced the long-awaited Mobilegeddon update that penalized websites lagging behind in the mobile responsive area, and a dozen or so other trivial updates from Google as well. Now, here are the latest trends to watch in 2016-17.

• Social Content will Gain Importance: In the coming years, SEO responsive content from social media such as Twitter, Facebook, and LinkedIn will get more value on the SERPs. Already, 76% of the SEO service companies use social media to maintain and boost Search Engine Optimisation, according to a report published at Impactbnd.com. In 2016-17, marketers will do anything likely to make their Facebook posts or Tweets rank higher on the SERPs.
• Mobile takes the Throne: While launching Mobilegeddon in 2015, the largest search engine on the world encouraged websites to be mobile-responsive, and will soon necessitate that websites are mobile-optimized. Mobile searches replaced desktop enquiries for the first time ever this year, furthermore, mobile will surpass desktop as the prime advertising platform for any kind of businesses in 2016-17, as SEO management companies identify the significance of connecting with clients wherever they are.
• Videos will still Rule the Web: Good news for SEO companies in India! According to the report of Marketing Land, videos make for 62% of all Google searches across the globe. So, why not grasp this chance to come into view on the first page of search engine results by counting an engaging video in your content? A professional SEO company will surely think about that. More to the point, videos dig up 50 times enhanced organic page ranks and 41% higher click through rates.
• Interactive Content will be on Focus: Making a deliberate and steady impact in the B2B space, the interactive content is a standard of brand engagement that is personal, memorable, and experiential. Online assessments, quizzes and audits are strategies that coalesce large data with customized experiences, and confront one-on-one conversations with potential clients.
• Increasing Importance of Local SEO: This tendency is simply going stronger over the years. Local SEO will expect to gain a solid position in the coming years, according to Entrepreneur.com. The Searchengineland says Local search leads 50% of mobile visitors to visit stores within a 24 hrs. Besides, over 60% consumers have used local information in ads. Your register in the local pages can add to consumer engagement with the business and the ranking too.

Although trends keep on evolving, but this is expected that these 5 SEO trends are likely to rule the web in 2016-2017. Whereas some of them will become died out, some will grow forward and outlast the rest.

There are presently a huge number of diverse programming languages used by the software developers, with maximum jobs requiring the more familiar skills such as PHP, Java, JavaScript, and C#. However, since software demands evolve and develop, fresh and less widely-accepted languages are gaining in eminence, offering the developers the accurate tool for certain jobs.

• SQL: It’s not surprising that SQL tops the job list given that it can be found far and wide in a variety of flavours. Database technologies such as PostgreSQL, MySQL, and Microsoft SQL Server power small businesses, big businesses, banks, hospitals, and universities as well. Undeniably, just about all computers and persons with access to technology in due course touch something SQL.

• Java: Java is an object-oriented programming language initiated by Sun Microsystems in the 1990s and still in-demand, a benchmark for web-based content, enterprise software, games and mobile applications, as well as the Android operating system.

• JavaScript: JavaScript is a customer and server-side scripting language developed that draws a lot of its syntax from C. This programming lanaguage can be vividly used across multiple web browsers and it is considered indispensable for creating animated or interactive web functions. It has extensive utilization in writing desktop applications and game development as well.

• C#: Being a multi-paradigm language launched by Microsoft as part of its .NET initiative, C# combines principles from C and C++. It is a general-purpose language generally used to develop software for Windows platform and Microsoft.

• C++: This programming language is an intermediate-level language, along with a kind of object-oriented programming features, basically designed to improve the C language. It powers major software like Winamp, Firefox, and Adobe programs. C++ is used to build up systems software, high-performance server application software, and client applications and video games.

• Python: Python was named after the Monty Python. It is a kind of general purpose programming language, used in a range of applications. Python is simple, but exceedingly readable since very much resembles the English language. Furthermore, it is good for beginners, all the way up to seasoned experts.

•  PHP: PHP is a free server-side scripting language specially designed for dynamic websites and application development. It can be directly rooted into an HTML source document, rather than an external file, which has created its popularity among the web developers worldwide. Currently PHP powers more than 200 million websites, including Facebook WordPress, and Digg.

Kolkata had experienced a dreadful day yesterday, 31st March. From morning it was a normal day like any other month ends. People were rushing towards office; students were hurrying for their schools- the city picture is as same as every day. But on the mid-noon the city of joy shivered with terror and ear-splitting sound of explosion. One of the under-construction flyovers of Kolkata had been collapsed.

A website design is vastly dependent on a user’s experience. Since, it is a multi-disciplinary exercise; the designers might stand to advantage from adopting a client-centric approach that examines analytics, LEAN process, UX research, coding, interactive design theory, aesthetics, and cyber-security, marketing and content strategy.

Here are some of the interesting statistics over web designing to help stress the significance of web designing practice for large and small businesses.

• 94% of corporate mentioned web design as the reason they rejected a website.
• 88% of the customers are less likely to return if they had a bad experience.
• 48% of the users mentioned the website design as the number one factor in determining the credibility of a business profile.
• 40% of the visitors left away from a website if it takes more than 3 seconds of loading time.
• 62% of organizations which designed their websites for mobile platforms amplified their sales and 64% of organizations that designed their websites for tablets improved sales to a large extent.
• Colours play a vital role in web designing, as it enhances web recognition by 80%.
• 70% of the viewers look at lists with bullet points.

Now here are some recent trends in web designing that a web designer should be familiar with:

• The Hamburger Menu: Though some people criticize this type of pattern, there is no doubt that its extensive use makes the function more easily recognizable for the visitors.

• The Fold Reality is Dead Now: Nowadays scrolling is so outdated and cheap, and devices are so diverse in size, ‘the fold’ is ultimately becoming irrelevant in the online world.

• Hero Images: Since vision is the strongest source of attraction, HD hero images are one of the quicker ways to grab the visitors’ attention. The advancement in bandwidth and data compression, there is no issue with slow loading times either.

• The Animation is Back with Glory: Several stuffs are coming together to make animation an emergent star in modern web design patterns. The animation has come back with its former glory to rule over the web.

References:

• SME Website Statistics, Rareform New Media.
• Mobile User Survey. Keynote

Kolkata had experienced a dreadful day yesterday, 31st March. From morning it was a normal day like any other month ends. People were rushing towards office; students were hurrying for their schools- the city picture is as same as every day. But on the mid-noon the city of joy shivered with terror and ear-splitting sound of explosion. One of the under-construction flyovers of Kolkata had been collapsed.